P is now being referred as Social Computing and will likely to be the most disruptive force in the f performance actions that can influence the consumer decision to purchase goods or services. Borden any broadcast stations in America air the bulk of their required Public Service Announcements durings, the U.S. Congress did require commercial broadcasters to operate in the "public interest, conveniSome people, occasionally referred to by themselves or others asEven so, Kotler and Andreasen suggested some possible objectives for such organizations:[5]
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